like brand expression so personable you'd invite it to brunch.
Fun-loving audiences need something good to chew on...
Hey, I'm Wynne
I got into strategy and messaging as a forever closet writer with past lives in girls' education advocacy and think tanks.
I'd battled bureaucracy so much that in all my creative-itch-scratching, I landed in the coolest job.
I noticed that the brands I loved were doing messaging differently, and now I aim to craft colorful, distinctly human copy and angles that land with audiences the same way.
I got into strategy and messaging as a forever closet writer with past lives in girls' education advocacy and think tanks.
I'd battled bureaucracy so much that in all my creative-itch-scratching, I landed in the coolest job.
I noticed that the brands I loved were doing messaging differently, and now I aim to craft colorful, distinctly human copy and angles that land with audiences the same way.
Creative strategist &
brand voice copywriter
Creative strategist & brand voice copywriter
In other words, a girl plagued by a knack for subtle persuasion and a need to inject fun into prosaic things.
In other words, a girl plagued by a knack for subtle persuasion and a need to inject fun into prosaic things.
Since we both know curating the right words for your brand is about more than just throwing together something snappy... Here's the 3-step formula I follow that takes messaging from attention-catching to true business architecture.
1
2
3
consumer research
market analysis
create
Take a deep dive into consumers' experiences, interests, and pain points to understand what really matters to them.
Carry out market research into the brand's positioning, to map out what it's up against and where it fits in its industry's landscape.
Use insights gathered from consumer and market research to pen magnetic words or cohesive brand voice that speaks to your target audience in the right ways.
copy & brand voice?
creative strategy?
Since aimless ideation neither stokes inspo nor converts, here's the step-by-step I follow in the creative strategy process to align trajectory with brand objectives.
1
Just like in the messaging process, I research your audience and industry to get in the know on the people engaging with your brand and the context surrounding it.
Take a thorough look at any audience and performance data you have to share with me, to understand what is and isn't working and unpack KPIs and patterns.
Based on the research and metrics, I develop hypotheses, angles to test, and further guidance on creative direction.
market & consumer research
data insights
2
3
conclusions & briefing
What goes into the
What I'm about
Your brand's signature sound and positioning are the unique charge behind everything we do (which is cool for both of us, because while you get to be totally in your element, I get to shapeshift).
brand identity
What's the fun in a brand you don't believe in? I love brands who put intention into what they do, and value great copy and ideas that energize both them and their audience.
heart
humanness
All the work we do together is rooted in human touchpoints. From your audience's real experiences and thoughts to the way the words on the page hit home for them, we focus on genuine connection as the key to whatever we make.
You already know what your magic is... But it needs communicating with words and ideas that reach the right people.
You already know what your magic is... But it needs communicating with words and ideas that reach the right people.
If your copy & creatives feel like they're accessorizing your brand, not:
If your copy & creatives feel like they're accessorizing your brand, not:
And that's pretty much my jam ~
Backing your message with research and closely targeting your audience's concerns
Using psychology to captivate your people
Speaking with a consistent voice people know and love
Meeting your branding needs as a business who knows how you talk to your audience is essential (but your hands are too full to do it all yourself)...
Backing your message with research and closely targeting your audience's concerns
Using psychology to captivate your people
Speaking with a consistent voice people know and love
Meeting your needs as a brand that knows your messaging is an essential business asset you can't sacrifice (and your hands are too full to do it all yourself)...
It's probably time to invest in your brand's message, with someone who can make it do all of the above.
It's probably time to invest in your brand's message, with someone who can make it do all of the above.
Big fan of lore-dropping here. I'll go first.
I speak Korean well enough to have handled tons of messy travel situations... And also badly enough that I did once tell my tutor I like to ride the guitar.
Studio Sori came about when I knew I wanted to help voice brands' distinct identities, and that sori (소리), or sound, would be central to our work together.
Let's talk all about your sound (and maybe some cool or silly backstory of your own? 👀 )