Brands' actual strategies are internal, sooo... Get a teaser of what's in my toolkit through some ad breakdown.

Disclaimer: I didn't work on any of these, nor do I have any professional connection to these brands (but I'm willing to bet I know what their creative strategists were thinking 💅)

The ASMR quickly pulls people in and the platform-native format creates trust. The text and voiceover target a niche audience's specific interests, while demos and social proof (viral product mentions and reviews) further attract the audience towards conversion.

Strong sensory visual hook backed by social proof. An uncomplicated yet highly effective static ad strategy.

Audio hook and eye-catching visuals carry the ad, a great strategy for food & beverage brands who want to sell by stimulating the senses just like their products do.

Meets its audience with the exact desperation they're feeling. Stops them mid-scroll with all caps profanity and context-appropriate conversationalism, right when their phone addiction is already weighing on them. The CTA at the bottom triggers a desire for purpose and productivity in doing work they're proud of.

Taps into its audience's natural desire for power over their circumstances, positioning the service as providing not only knowledge but mobility.

Speaks to a common objection, immediately catching the attention of people who thought the same thing. Resolves it so clearly and logically that purchasing their product rather than DIY-ing becomes a no-brainer.