Willow Muse

sales emails (spec)

Willow Muse is an imaginative spec women's clothing brand specializing in high-quality silks.

For the brand's wine-themed intimates collection, I wanted to write sales emails that would pull its audience through romantic, teasing language and sell through immersive messaging rather than function and features. Though Willow Muse prides itself on its premium natural fabrics, it opts to avoid overstating what its audience already knows and loves in favor of painting a vivid picture for them of experiences associated with its pieces. Its self-assured, illustrative voice speaks louder than product specifics, a draw central to its brand identity.